Mon premier blog

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
ISBN: 0321620062, 9780321620064
Page: 135
Publisher: New Riders Press

What is digital experience – “Content Strategy for the Web” is a book she recommends. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Content Strategy For The Web, Adobe Reader This is the eBook version of the printed book. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Let's redraw the quad and give the strategic core the place it deserves. I went to a meeting about content strategy so I could learn what content strategy is. As a community manager you notice people, content and schedule are required. Free download ebook Content Strategy for the Web, 2nd Edition pdf. It's too limiting to constrain content strategy to the domain of web communications only. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! The main thing content needs to be is usable and useful. You've ignored the core of your web content strategy for too long. You're a web professional: a designer, developer, information architect, or strategist. There's an increasingly loud debate happening around content strategy. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. Content Strategy For The Web, Adobe Reader. The question is not whether to aggregate content, it's how to do it well. Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format.